WOOHOO! STOKED TO WORK WITH YOU AND BRING YOUR VISION TO LIFE!

Here is where you as the client is going to do a “brain dump” and answer as many questions as possible and describe what you’re looking for from me. Please be as detailed as possible and answer ALL questions to the best to your ability.

Doing this will expedite the process and help you get your end result A LOT quicker and help minimize the back and forth revisions. This information will help me understand exactly what you’re looking for and what you want to stay away from. So again please answer all questions to the best of your ability. Thank you!

Name

First Name

Last Name

Business Name

N/A If not a logo or branding project.

Website URL

N/A if nonexistent or not applicable

Who is your target audience?

Explain your customer avatar.

What are their demographics?

Age, Location, Income, etc

What are some words you'd use to describe your brand?

How do YOU define a good design?

I'm curious!

Do you want to use existing brand colors, or do you have a color palette in mind?

Are there brands you look up to as a benchmark?

Brands in your industry that you admire?

To ensure brand consistency, do you have any design and style guidelines or assets you’d like to share? (font, logos, color codes, or other design elements)

Yes or No – I will gather assets from you in the project management program we will be using!

What is your end goal with this project?

How will you define success of this project?

(FOR AD CREATIVE) Describe what you are looking from me using specifics.

How many ads do you need? Are you wanting static (image) or video? Do You have content for me to edit to make into an ad OR are you looking for me to make a UGC ad. What do you want the ad to say? What promotion are you running? Do you have a specific Call To Action (CTA) that you want displayed? ETC. Add as much detail as you possibly can!

(ANY OTHER DESIGN REQUESTS) Describe what you are looking for from me using specifics.

How many designs are you looking for? What will they be used for? What size do you need? What do you want it so say? What promotion is on it? Do you want to display contact info? Is there a QR code you want people to scan? ETC. Add as much detail as you can possibly can!

Anything else I should know?