Hey, I'm Elsa!
Creative director, designer, problem solver, and probably overthinking the
spacing on something right now.
I help growing businesses turn good ideas into brands, websites, and creative that actually feel like them. I’m a designer at heart, but I’ve never been interested in design just for the sake of making something look good. I like figuring out what isn’t working, finding the better idea, and then making it look really good.
More About Me
I didn’t take the traditional route here.
I’m largely self-taught, which means most of what I know came from actually doing the work. Over the years, I’ve worked across websites, branding, campaigns, ads, print, social, and everything in between. I’ve had to learn how to make things look good, but also how to make them work in the real world. And that’s probably the biggest thing I’ve learned along the way: Design should make your business better, not just prettier.
A website should make it easier for someone to understand what you do and take the next step. A brand should feel cohesive everywhere your customers see it. And your marketing should give people a reason to pay attention.I like being able to look at the bigger picture, figure out what’s missing, and turn the ideas in your head into something you can actually use.
That mix of creative thinking + real-world business experience is what I bring to every project.
How I Can Help
I work with established businesses and ambitious brands that have outgrown doing everything themselves, but aren't necessarily ready to hire a full-time creative team.
Sometimes you need a website. Sometimes you need a brand cleaned up and brought together. Sometimes you have 15 marketing ideas floating around and need someone who can actually turn them into something. Sometimes you just need someone who can look at the whole picture and say, "Here's what I'd do."
That's where I come in. I can jump between strategy, design, websites, campaigns, print, digital, and all the little creative pieces that keep a brand moving.
Strategy first. Design with purpose. Built to last.
I care about the details, but I care just as much about the bigger picture.
Before I start designing, I want to understand what you're trying to accomplish, who you're speaking to, and what isn't working. From there, I can make decisions that go beyond simply making something look good. That might mean refining the visual hierarchy so your message is easier to follow. Tightening up the copy so it actually sounds like your brand. Rethinking the user experience so your website guides people toward the right next step. Or creating a more cohesive visual system so your brand feels consistent everywhere it shows up.
I care about the typography, spacing, color, imagery, and all the little details that make a design feel considered. But I also care about whether the final product is clear, functional, on-brand, and actually useful to your business. You don't need to know the design terminology. That's my job.
You just need to know what you're trying to build. I'll help figure out how to bring it to life.
When I'm Not Designing I'm...
With my family
I'm a mom and wife, so most of my life outside of work revolves around my little family. These days, that usually means chasing a toddler around, getting outside, finding something fun to do, or attempting to have a conversation with my husband while someone needs a snack.
Making something
I've always been the person who wants to try making things myself. A website, a meal, something for our house, a new business idea... if I can figure out how to do it, I'll probably try.
In the kitchen
I love good food and I'm always trying to make something from scratch. I'm currently somewhere between "this is going to be amazing" and "okay, what did I do wrong?"
Trying to build a
life I actually love.
That's a big part of why I do what I do. I want meaningful creative work, time with my family, room to try new things, and a life that doesn't feel like I'm constantly waiting for the weekend.
If you made it this far...
You might be the kind of person I like working with. You care about your business. You have big ideas. You want your brand to look and feel like the level you're trying to reach, but you don't necessarily need another person telling you what your brand should be. You need someone who can understand the vision, bring their own creative perspective, and actually make it happen.
That's what I'm here for.