Coconut Cleaning Co.
Creative direction and ongoing marketing design for a multi-location Arizona brand.
Creative Direction · Advertising · Web Design · Content Production · Franchise Support
Coconut Cleaning is an established Arizona carpet cleaning company with a presence across multiple locations and franchise markets. For the past four years, I've been part of its marketing team, working across nearly every creative touchpoint of the business, from digital advertising and website design to photography, video, print materials, and franchise resources. My role combines hands-on design with creative planning, independent project execution, and collaboration with marketing leadership. I've helped translate business priorities into finished creative, support ongoing marketing initiatives, and maintain a consistent brand presence across channels, campaigns, and locations.
Creative support across the business.
A growing, multi-location business has creative needs that extend far beyond individual design projects. Marketing campaigns need supporting assets. Websites need updates. Franchisees need usable resources. Content needs to be planned, produced, and adapted across channels.
My work at Coconut spans these needs, allowing me to contribute at different stages of the creative process, from identifying what a project requires to developing the concept, executing the design, and delivering the final assets.
Rather than working within a single creative specialty, I've built experience across the connected pieces that help a business show up consistently and bring its marketing initiatives to life.
Advertising & Campaign Creative
Turning marketing priorities into creative that gets put to work. I've developed creative for Coconut's advertising efforts, including campaign concepts, static ads, video ads, creative variations, supporting graphics, and corresponding landing pages. My work has included adapting creative for different promotions, formats, and franchise markets while keeping each asset aligned with the brand.
My contributions included:
• Advertising concepts and creative development
• Static and video ad creative
• Creative variations for testing
• Promotional graphics and offer design
• Supporting campaign assets and copy adaptation
• Landing page design and campaign forms
• Creative adaptations for franchise locations
Website & Landing Page Design
Building and improving the digital experience. My website work extends beyond routine content updates. I've designed and built website pages and campaign landing pages, created forms, troubleshot functionality, and continued improving existing pages with a focus on layout, usability, and mobile responsiveness. An ongoing part of this work has been revisiting older landing pages and improving their design and mobile experience, while collaborating with the SEO team as they manage SEO strategy and location-page optimization.
My contributions included:
• Website page design and builds
• Campaign and promotional landing pages
• Form creation and troubleshooting
• Mobile-responsive design improvements
• Existing page redesigns and visual updates
• Website content and marketing updates
• Design support for campaign launches
Social Media & Content Production
Planning creative that works beyond a single post. I've developed monthly social media content and helped build a usable library of photography and video for the social media team. That work has included planning content concepts, creating shot lists, directing shoots, capturing photography and video, editing content, and preparing finished assets for publishing. The focus has been on creating content that can serve the business across multiple touch-points, rather than producing isolated pieces with only one use.
My contributions included:
• Monthly social content development
• Reel concepts and video creative
• Photography and video planning
• Shot lists, scripts, and creative requirements
• Shoot direction and content capture
• Video editing and asset preparation
• Repurposing content across social, web, and advertising
Franchise Creative & Website Resources
Making creative more accessible across locations. Supporting a franchise business requires more than creating polished assets. The resources also need to be practical for franchisees with different levels of design experience and technical ability. I've developed franchise-facing creative, built and maintained the franchise website, and created reusable templates and resources to help franchisees access and use branded materials. When existing templates weren't meeting the need, I've developed new resources from scratch.
My contributions included:
• Franchise marketing materials
• Franchise website design and updates
• Reusable website and design templates
• Branded resources for franchisees
• Adaptations of existing advertising creative
• Announcement graphics and franchise communications
• File preparation and delivery of finished assets
Print, Brand & Internal Creative
Bringing consistency to every brand touch-point. Alongside ongoing digital and advertising work, I support the print, operational, and internal creative needs that come up throughout the business. These projects range from customer-facing promotional materials to sales resources, internal documents, signage, and production-ready files. I've also updated Coconut's brand guidelines and maintained familiarity with its existing creative assets, helping keep new work aligned with the established identity.
My contributions included:
• Print collateral and promotional materials
• Flyers, signs, and business cards
• Sales presentations and internal documents
• Branded business and operational materials
• Uniform, vehicle, and promotional-item creative
• Brand guideline updates
• Creative file organization and asset preparation
• Print vendor coordination when needed
Independent execution.
A bigger-picture perspective.
One of the most valuable parts of this role has been learning how to manage creative work within a busy, evolving business environment. Once a request or project is established, I typically manage the creative execution independently. I determine the steps and assets needed, prioritize deadlines, coordinate directly with the appropriate requester or team, troubleshoot issues, and carry the work through to delivery.
That means moving between very different types of projects while keeping the details straight, understanding the purpose behind each request, and making sure the final work is ready to use. Over time, my involvement has also expanded to include more creative direction and input on marketing initiatives.
I bring a practical understanding of how design, content, websites, and advertising creative connect, while collaborating with marketing leadership and other teams on their respective areas of ownership.
A closer look at the creative.
A selection of work developed throughout my time with Coconut Cleaning, showcasing the range of creative needs I've supported across digital, advertising, content, print, and franchise materials.
What this experience has shaped
Working with Coconut has given me firsthand experience with the ongoing creative demands of an established service business. I've learned how to balance a steady flow of requests with larger projects, work within an existing brand, adapt creative across channels, and take ownership of execution without losing sight of the broader business context.
It's an approach I bring to my work today: thoughtful design, practical problem-solving, and a creative partner who can help turn ideas and priorities into finished work.
Need ongoing creative support for your business?
Whether you need help across marketing, digital, print, or a combination of creative projects, I'd love to hear what your business is building.
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