Hype Pharm / The 1% Club
From multi-brand creative support to building a brand and experience for business owners.
Creative Direction · Brand Development · Digital Design · Event Creative · Content Production
Hype Pharm served as the umbrella company for multiple home service businesses, including Coconut Cleaning, Green Mango Pest Control, and Agave Auto-glass. During this time, I supported a wide range of creative needs across the affiliated companies, from internal events and employee communications to marketing assets, apparel, and digital content. Following Green Mango's sale, the organization transitioned into The 1% Club, a brand created for entrepreneurs and business owners. My role evolved alongside that transition, expanding into brand guideline development, educational resources, digital design, and creative leadership for the brand's first major pickleball event. This work brought together many parts of my skill set, combining brand development, hands-on design, event planning, and content production to create a cohesive experience across digital, physical, and in-person touch-points.
Creative across brands, teams, and experiences.
My work spanned two distinct phases: supporting the creative and internal culture of an organization with multiple affiliated businesses, then helping establish and launch a new brand built around business ownership and community.
Across both, I worked closely with leadership to translate ideas into finished creative, coordinate projects, and bring each initiative to life.
Hype Pharm: Supporting the Businesses Behind the Brand
Before the transition to The 1% Club, I supported creative needs across the umbrella organization and its affiliated businesses. The work extended beyond traditional marketing design into employee experiences, internal communications, and materials used throughout the organization.
My contributions included:
• Creative assets across Coconut Cleaning, • Green Mango Pest Control, and Agave Auto-glass
• Internal event concepts, graphics, and materials for events serving more than 200 employees
• Branded apparel and promotional materials
• Internal onboarding videos, including filming and editing
• Onboarding documents and supporting resources
• Social graphics, reels, and other digital creative
This phase of my work required flexibility across brands, audiences, and formats, with each project serving a different purpose while maintaining a thoughtful, cohesive visual presentation.
The 1% Club: Establishing a New Brand
As the organization transitioned into The 1% Club, my work shifted toward helping establish the brand's visual foundation and creating the materials needed to introduce it to its audience. Working with input from leadership, I developed brand guidelines and translated the identity into a collection of practical resources and creative applications. The goal was to create consistency across the brand while giving the team the tools to communicate its message and connect with business owners.
My contributions included:
• Developing The 1% Club brand guidelines
• Designing a collection of educational playbook PDFs for business owners
• Creating social media graphics and reusable templates
• Designing branded apparel and promotional materials
• Developing digital and print assets to support the brand's launch and ongoing communication
Event Creative: Bringing the 1% Club Experience to Life
One of the largest projects was The 1% Club's first pickleball event, bringing together more than 100 attendees. I spearheaded the creative and coordinated event planning with input from leadership, helping carry the concept through to the details attendees would experience in person.From the digital experience to the physical environment, I developed the creative assets that brought the brand into the event. With a compressed timeline, I also built the event website to support the experience and help bring the event together.
My contributions included:
• Coordinating event planning with leadership
• Building the event website on a tight timeline
• Designing custom branded pickleball paddles for attendees
• Creating event banners, signage, and environmental graphics
• Developing event-specific social content and promotional graphics
• Photographing the event and capturing content for future use
The project brought together brand consistency, digital design, event creative, and on-site content production. Every touchpoint, from the website to the paddles and signage, helped make the event feel like a cohesive extension of The 1% Club brand.
Connecting the big picture to the details.
Across Hype Pharm and The 1% Club, my role combined creative thinking with hands-on execution. I worked across different business needs, developed visual systems and supporting materials, and coordinated with leadership to move projects from ideas into finished work.
I approach creative projects with the full experience in mind: how a brand communicates, how its assets work together, and how the details support the bigger objective. Whether developing a set of brand guidelines, designing educational resources, or bringing an event to life, my focus is on creating thoughtful, cohesive work that serves a real purpose.
A closer look at the creative.
Explore selected projects from Hype Pharm and The 1% Club, including brand guidelines, educational playbooks, social creative, apparel, event design, and digital experiences.
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